Expanding Oud Wood Product Line into the Middle East Market

About this project

AVR-Performa Portfolio Highlight

Expanding Oud Wood Product Line into the Middle East Market

In alignment with our international market strategy, AVR-Performa successfully led the expansion of a premium Oud Wood product line into key destinations across the Middle East region, known for its deep cultural appreciation of agarwood-based products.

This initiative was not only a market entry project but also a brand positioning mission — blending tradition, luxury, and sustainable sourcing.

🌿 What We Delivered

• Market Research & Entry Strategy
  Conducted in-depth research on consumer behavior, cultural preferences, pricing models, and retail landscapes in the UAE, Saudi Arabia, Qatar, and Kuwait.

• Product & Brand Localization
  Adapted branding, labeling, and messaging to resonate with Middle Eastern cultural values and language preferences (Arabic & English bilingual packaging).

• Regulatory & Trade Compliance
  Worked with local distributors and customs consultants to ensure proper documentation and compliance with GCC regulations for wood and fragrance products.

• Distribution & Retail Activation
  Established partnerships with niche perfumeries, premium boutiques, and e-commerce platforms to position Oud Wood as a luxury lifestyle product.

• Event & Trade Participation
  Represented the brand in regional expos and B2B trade forums such as Beautyworld Middle East and Saudi International Perfume Expo.

🕌 Why the Middle East?

• Long-standing cultural affinity for oud-based fragrances

• Growing market for luxury natural products

• High purchasing power and strong demand for exotic, heritage-based aromatics

🌟 Outcomes

• Secured product placements in 10+ high-end outlets across GCC

• Reached 20,000+ new customers in the first quarter of launch

• Established brand recognition as an authentic and sustainable oud wood supplier

AVR-Performa continues to empower businesses to expand beyond borders — combining market intelligence, operational strategy, and cultural insight for truly impactful growth.